mello
Industry
Health & Wellness / Mobile App
Market
Canada
Advertising Platforms
Meta Ads
Google Ads
Real-Time AI Meditation App
mello is a real-time AI-powered meditation app that generates personalized guided sessions based on a user’s mood, intent, and energy level. Unlike traditional meditation apps with pre-recorded content, mello adapts in real time to help users calm their mind, reset emotionally, and build consistent mindfulness habits.
Scale app installs while maintaining efficient acquisition costs
As a subscription-based app, mello needed rapid user growth without inflating CPIs. Early campaigns lacked consistency, making it difficult to scale installs while protecting long-term unit economics.
Attract high-intent users likely to engage and convert
Previous efforts prioritized install volume over quality, resulting in low session completion and weak subscription intent. The goal was to acquire users who would actively use the app, complete sessions, and progress toward paid plans.
The Results
+214%
App Installs
-52%
Cost per install (CPI)
+2.1X
Increase in trial session completion rate
4.1X
ROAS across paid acquisition
The Challenge & Client Goals
Vancouver, Canada
Let’s Uncover What’s Holding Your Ads Back
Apply for a consultation with us below to see if we can help.
mello
Industry
Health & Wellness / Mobile App
Market
Canada
Advertising Platforms
Meta Ads
Google Ads
Real-Time AI Meditation App
mello is a real-time AI-powered meditation app that generates personalized guided sessions based on a user’s mood, intent, and energy level. Unlike traditional meditation apps with pre-recorded content, mello adapts in real time to help users calm their mind, reset emotionally, and build consistent mindfulness habits.
The Challenge & Client Goals
Scale app installs while maintaining efficient acquisition costs
As a subscription-based app, mello needed rapid user growth without inflating CPIs. Early campaigns lacked consistency, making it difficult to scale installs while protecting long-term unit economics.
Attract high-intent users likely to engage and convert
Previous efforts prioritized install volume over quality, resulting in low session completion and weak subscription intent. The goal was to acquire users who would actively use the app, complete sessions, and progress toward paid plans.
The Results
+214%
App Installs
-52%
Cost per install (CPI)
+2.1X
Increase in trial session completion rate
4.1X
ROAS across paid acquisition
Let’s Uncover What’s Holding Your Ads Back
Apply for a consultation with us below to see if we can help.
Apply for a consultation with us below to see if we can help.
Vancouver, Canada
mello
Industry
Health & Wellness / Mobile App
Market
Canada
Advertising Platforms
Meta Ads
Google Ads
Real-Time AI Meditation App
mello is a real-time AI-powered meditation app that generates personalized guided sessions based on a user’s mood, intent, and energy level. Unlike traditional meditation apps with pre-recorded content, mello adapts in real time to help users calm their mind, reset emotionally, and build consistent mindfulness habits.
The Challenge & Client Goals
Scale app installs while maintaining efficient acquisition costs
As a subscription-based app, mello needed rapid user growth without inflating CPIs. Early campaigns lacked consistency, making it difficult to scale installs while protecting long-term unit economics.
Attract high-intent users likely to engage and convert
Previous efforts prioritized install volume over quality, resulting in low session completion and weak subscription intent. The goal was to acquire users who would actively use the app, complete sessions, and progress toward paid plans.
The Results
+214%
App Installs
-52%
Cost per install (CPI)
+2.1X
Increase in trial session completion rate
4.1X
ROAS across paid acquisition
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